The new feature — part of Meta AI’s expansion across Facebook, Instagram, WhatsApp, and Messenger — surfaces old queries in the Discovery feed in Meta AI’s new Llama 4 app.
People don’t know what they are sharing
There is a button in the app where you have to give explicit permission for Meta to share your query , but it seems to be getting lost in the rollout across the Meta universe.
— Meta is blurring the line between private and public, Mozilla says in its campaign. — And it’s happening at the cost of our privacy.
Background: Meta AI is everywhere
Back in April, Meta launched the Meta AI assistant, powered by Llama 4. That app came with a built-in prompt bar, and a feature listing prompts that other users have explicitly «shared.»
This new feed is meant to enhance discovery and reusability, according to Meta — but the likes of Business Insider and Forbes were sounding the alarm, arguing it sets a precedent for turning private queries into behavioral profiles, not to mention unknowingly surfacing embarrassing queries thought to be private.
Mozilla’s bottom line?
Users deserve clear control and consent over how their past inputs are stored, surfaced, or reused — especially when they thought they were talking to a chatbot in confidence, argues Mozilla.
— People have the right to know when they’re speaking in public, especially when they believe they’re speaking in private, the petition says.
Read more: The Mozilla petition, Slashdot summary, Business Insider noticed this early, and teknotum’s Meta AI’s new Llama 4 app has access to Facebook, Instagram.