Apple boss says AI is «as big or bigger» than internet, smartphones

Apple is preparing to "significantly" invest in the AI space.
«We will make the investment to do it,» Cook said. (Picture: Adobe)
Add cloud computing and apps, and you have the mindset of CEO Tim Cook at an all hands meeting in Cupertino yesterday, as reported by Bloomberg.

— Apple must do this. Apple will do this. This is sort of ours to grab, the Apple chief said.

He also said during the Q2 earnings call on Thursday that Apple would «invest significantly» in AI projects next quarter.

— We’ve rarely been first, he added, telling employees that — There was a PC before the Mac, there was a smartphone before the iPhone, there were many tablets before the iPad, there was an MP3 player before iPod.

Together, these statements might signal a new era for Apple — attacking the AI market with some sense of renewed urgency, and investing aggressively in the process.

Go read the full scoop from Bloomberg.