Little is known about the actual details of the collaboration, and Meta’s spokesperson, when asked by The Verge, simply defers to Wang’s x.com post:
1/ Today we’re proud to announce a partnership with @midjourney, to license their aesthetic technology for our future models and products, bringing beauty to billions.
— Alexandr Wang (@alexandr_wang) August 22, 2025
He goes on to explain how impressed Meta is by Midjourney, having «accomplished true feats of technical and aesthetic excellence.»
Expanding on current tech?
Meta has long had its own image generation, called Imagine, that is available across Facebook, WhatsApp and Instagram — and in the Meta AI app.
They also have a text-to-video model, called Movie Gen.
This partnership will look to expand on that with the «best possible products for people,» Wang says, and adds that they want to work with «the best players across the industry.»
Independent to the hilt
Midjourney was rumored to be a buyout candidate, but remains fiercely independent, refusing venture capital investments and reportedly generating more than $200 million in revenue from subscriptions, writes TechCrunch.
Their CEO, David Holz, writes on X that they will remain a community backed research lab:
We remain an independent, community-backed research lab, with no investors, working on a staggering array of ambitious projects focused on bringing about humane futures where we are all mid-journey. Join us!
— David (@DavidSHolz) August 22, 2025
He goes on to say that this is just the first partnership and there’s «lots of stuff coming,» and that «meta will obviously do a lot of their own cool research related to imaging.»
Read more: Wang’s announcement thread, The Verge asked around, TechCrunch has the history. Explore Midjourney here.