Those are the exact words that Google uses for Gemini 2.5 Flash to describe that you get as much as you can use, so they might be hinting here that there are no usage limits on the API access.
Previously, Gemini Pro users would only get three generations per day, and Ultra would get five. But if you pay as you go in the API, you might get as much as you can chew.
Prices cut in half
Google has also reduced the prices in the API to almost half ($0.40/second) of the previous cost ($0.75/second). Veo 3 Fast is even cheaper at $0.15 per second of video.
The most requested feature update has likely been the format change, though, and vertical video is now available at a 9:16 aspect ratio — sure to be a hit on certain social media.
1080p videos
Google was not satisfied with that, and added a third update for the API. You can now set a «resolution» parameter for 1080p, letting you make high quality, full-screen HD video.
These updates are just for the API, though — and although the cost is lower, the technical knowhow might be beyond some users.
You might need help with the API
Using the API means you need an API key and requires some knowledge on basic scripting.
Google therefore encourages using the MediaSim demo app for what amounts to some kind of user interface in Google AI Studio.
These new features do, hoewever, signal what is possible with Veo 3, and they should be making their way to regular Pro and Ultra users in due course.
Google’s blog post also has a few example videos, highlighting Veo 3-using filmmaking labs that promise to make movies easier and better than before, like Saga and Invisible Studio, which are just a few of a slew of generative film businesses having popped up lately.