It works out by putting a price of $1.30 per video from GPU costs, multiplying it to an estimated 4.5 million users and then presuming that about 25% on average generate ten videos per day.
$15 million per day works out to a cool $5.4 billion annual bill.
That’s a lot of money, and Bill Peebles, head of Sora, recently said that «eventually we will need to bring the free gens down to accommodate growth (we won’t have enough gpus to do it otherwise!), but we’ll be transparent as it happens.»
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