The new currency is untouched, grainy, raw footage, he writes on Threads — because it is harder to fake and offers instant authenticity. But even this is vulnerable to AI.
Becoming more sceptical
— Over time we are going to move from assuming what we see is real by default, to starting with skepticism when we see media, and paying much more attention to who is sharing something and why they might be sharing it, he writes.
The question is how to label AI, Mosseri says, and says while many are getting good at it, AI will only get better at producing authentic-looking images and videos. Staring down an oncoming flood of AI slop, he says:
Label real stuff, not AI
— There is already a growing number of people who believe, as I do, that it will be more practical to fingerprint real media than fake media, and adds that smartphone and camera providers could provide «cryptographic evidence» or authenticity at the moment of capture as a way to battle AI slop.
He does, however, add that Instagram is not going to all out battle AI, and will be adding AI tools for creators in short order.
Read more: The Mosseri Thread, writeups on Engadget, The Verge.