OpenAI to start «public» advertising tests on ChatGPT

The tests will happen «during the coming weeks» for ChatGPT Free and Go tiers — and will try to put relevant, clearly labeled ads beneath GPT responses, OpenAI announces.

OpenAI says they won’t share your data or conversation to advertisers, and will «maintain a high standard» where you can turn off personalization if you want to.

They won’t be shown to under-18s, they say, nor will they show on sensitive topics, such as physical health, mental health or politics.

The neat part of the coming ads is that you click on them and query them for further detail, which is a feature not found in traditional advertising.

The Financial times estimates that OpenAI can earn somewhere around the «low billions» from advertising.

Ads won’t be shown for paying tiers, such as Plus, Pro and Enterprise.

Read more: OpenAI’s announcement. Writeups on Reuters, The Verge and Ars Technica.