— People are appreciating the highly tailored help they’re getting in AI Mode in Search and the Gemini app, Google says.
Personal intelligence can be useful for anything that involves your history with Google, like searching for another pair of sneakers you already bought, shopping for a bag to go with said shoes — or are planning a travel itinerary based on past preferences.
You need to be signed into a personal Google account for it to work, and it is not available for Workspace business, Enterprise, or Education users, TechCrunch notes.
The feature is also explicitly opt-in, and you have to choose to turn it on. There are also granular controls for disabling each app or service, so you can opt out of having Gemini scour your previous web searches and use them in replies, for instance.
Read more: Google’s announcement, TechCrunch and 9to5Google.