— We have been learning quickly from how people are using Sora and taking feedback from users, rightsholders, and other interested groups, Altman writes in his blog.
Heavier usage than expected
Just as Sora 2 became the most popular free app on the Apple App Store, Altman is already warning of changes to the app.
— People are generating much more than we expected per user, and a lot of videos are being generated for very small audiences, he continues.
They are looking to implement some kind of monetization, and while the details are not perfectly hatched as of yet, they expect some kind of revenue sharing with rightsholders.
Looking for a revenue model
The underlying point to this is that at some stage, people are going to have to pay for the full Sora 2 experience, says Altman:
— The exact model will take some trial and error to figure out, but we plan to start very soon.
Turning to copyright holders, he says a lot of them are «very excited» about the new «interactive fan fiction» of the video generator, and many think it is adding value to their brands rather than subtracting from them.
More control for copyright holders
Sora 2 will continue with giving these IP holders more granular control and «let rightsholders decide how to proceed.»
The idea is to give copyrighted content the same kind of protection offered to the likeness controls that users on Sora have.
This would let them control how and where their IP appears, with the possibility to approve or delete videos with their properties in them.
Will accrue a lot of value
Altman also hints at «additional controls» for rightsholders, but doesn’t elaborate further.
Rightsholders they have spoken to think «this new kind of engagement will accrue a lot of value to them,» Altman says.
The changes will come hard and fast, he concludes, saying the users should «please expect a very high rate of change from us:»
— We will make some good decisions and some missteps, but we will take feedback and try to fix the missteps very quickly, he concludes.
Read more: Altman’s blog post, writeup on Reuters.
See also:How to get an invite code (turns out they are empty just now, but maybe later?).