The system was co-developed with the likes of Walmart, Target, Shopify, Etsy and Wayfair — many of whom also worked on similar efforts with OpenAI’s checkout and apps earlier.
It’s a «new open standard for agents and systems to talk to each other across every step of the shopping journey,» Sundar Pichai says on x.com.
One feature is the Business Agent, that will answer product questions in the «brand’s voice,» Engadget writes. This agent will also let advertisers «present exclusive offers» to shoppers who are ready to buy.
Tobi Lutke, CEO of Shopify says the platform can transact with any merchant, and that agents can now handle anything from discovery to fulfillment, and deal with everything from discounts, subscriptions and loyalty programs.
Read more: Engadget, Axios and TechCrunch.