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Report: Apple planning an AI search engine for Siri as early as March 2026

The long promised Siri LLM upgrade is slated for March, 2026.
Siri will take on Perplexity and OpenAI with its coming revamp. (Picture: Apple)
World Knowledge Answers, as it is known internally, will be a massive upgrade for their voice search assistant Siri, according to Bloomberg.

Rumor is that Apple will use an underlying, custom model from Google for the brains of the assistant, and Apple has been looking at it for quite a while.

Continue reading “Report: Apple planning an AI search engine for Siri as early as March 2026”

Author Tor FosheimPosted on 4. September 20254. September 2025Tags apple, gemini, google, siri

Friday roundup: A good week for coding, speech models

Coding and speech models grab the headlines for this weeks roundup.
Both OpenAI and Microsoft are out with speech-to-speech models this week. (Picture: OpenAI)
OpenAI makes Realtime API generally available
The agentic Realtime model is a native speech-to-speech model that can be used to make customer service agents, phone reps and voice navigation features. It doesn’t go through speech-to-text and text-to-speech loops and generates audio «directly through a single model and API.» OpenAI is marketing this to developers who want more natural flowing speech, and it’s not available as distinct model in ChatGPT – yet. You can hear it and see it in use at places like Zillow, T-mobile, StubHub and Oscar Health, though. With general availability, it will surely show up in a lot more places soon.
More at: OpenAI’s launch page, discussion on r/OpenAI.

Read on for more news!

Continue reading “Friday roundup: A good week for coding, speech models”

Author Tor FosheimPosted on 29. August 202530. August 2025Tags apple, copilot, grok, Microsoft, openai, xai

Apple boss says AI is «as big or bigger» than internet, smartphones

Apple is preparing to "significantly" invest in the AI space.
«We will make the investment to do it,» Cook said. (Picture: Adobe)
Add cloud computing and apps, and you have the mindset of CEO Tim Cook at an all hands meeting in Cupertino yesterday, as reported by Bloomberg.

— Apple must do this. Apple will do this. This is sort of ours to grab, the Apple chief said.

He also said during the Q2 earnings call on Thursday that Apple would «invest significantly» in AI projects next quarter.

— We’ve rarely been first, he added, telling employees that — There was a PC before the Mac, there was a smartphone before the iPhone, there were many tablets before the iPad, there was an MP3 player before iPod.

Together, these statements might signal a new era for Apple — attacking the AI market with some sense of renewed urgency, and investing aggressively in the process.

Go read the full scoop from Bloomberg.

Author Tor FosheimPosted on 2. August 20253. August 2025Tags apple

ChatGPT removes sharing with Google feature, and other Friday news in short

This checkbox would let anyone use Google to find your secrets.
OpenAI has since removed the checkbox that would share your chat with search engines.(Picture: Screenshot, OpenAI)
If you clicked this box, your ChatGPT session would be on Google
ChatGPT was just two clicks away from spilling your secrets to Google, an investigation found yesterday. The «Make this chat discoverable» button on the share feature would register the whole chat on search engines. Plenty of people made that mistake, sharing «deeply personal details, including struggles with addiction, experiences of physical abuse, or serious mental health issues.» OpenAI removed the feature shortly after, saying it «introduced too many opportunities for folks to accidentally share things they didn’t intend to.» They are now scrambling to remove «indexed content from the relevant search engines.»

Apple open to mergers and acquisitions in AI space
— We’re very open to M&A that accelerates our roadmap, Apple’s Tim Cook said on yesterday’s earnings call. — We are not stuck on a certain size company, although the ones that we have acquired thus far this year are small in nature. He also said Apple was going to «significantly» grow it’s AI investments, after the company reported a 10% increase in revenue — the largest jump since 2021. They are also «making good progress» on personalizing Siri, he said.

Zuckerberg throws shade on open source projects
Mark Zuckerberg of Meta recently posted a manifesto of sorts, mapping out what he sees as a benevolent «personal superintelligence» «for everyone.» In it, he quietly states that superintelligence will pose new safety concerns, and «We’ll need to be rigorous about mitigating these risks and careful about what we choose to open source.» He repeated this in his later earnings call, saying «we kind of wrestle with whether it’s productive or helpful to share that.» See also his original post.

Developers are slightly souring on AI coding
A new survey from Stack Overflow shows a significant drop in developer trust in AI coding, with trust in its accuracy dropping from 40% in previous years to 29% in 2025. «Favorability» has also dropped from 72% to 60% on a yearly basis. 52% of developers say they use AI agents in their work, while 72% reject «vibe coding.» The survey was taken with 49,000 worldwide developers. Stack Overflow is no stranger to AI effects, having dropped sharply after the AI coding boom.

Author Tor FosheimPosted on 1. August 20251. August 2025Tags apple, meta, openai

Meta hires Ruoming Pang, Apple’s lead on foundational models

Meta hires top Apple AI talent for it's Superintelligence Labs.
Meta is looking to kickstart its AI teams after a string of mishaps. (Picture: Meta)
The top AI executive and 15-year Google veteran was offered «tens of millions» in compensation to join the Superintelligence Labs at Meta.

Pang was in charge of roughly 100 developers making Apple’s Foundational models, powering features the company calls «Apple Intelligence,» and is found in every corner of iOS 26, such as email summaries, notifications and Genmoji — that was all over the latest WWDC 2025.

Bad vibes at Apple
Bloomberg (paywalled) writes that news of Apple considering other models than its in-house ones to power a smarter Siri has impacted the morale at the foundational model team, and MacRumors says that other engineers are also entertaining offers from outside companies.

Continue reading “Meta hires Ruoming Pang, Apple’s lead on foundational models”

Author Tor FosheimPosted on 8. July 20258. July 2025Tags apple, meta

Apple might be dropping own AI, integrating Anthropic or OpenAI instead

Apple is considering partnering with Anthropic of OpenAI for it's LLM-based Siri in 2026.
Siri might be getting smarter, with a little outside help. (Picture: Apple)
Bloomberg reports that the iPhone company is considering opting out of using its homegrown LLM for future versions of the chatbot Siri.

They have instead asked Anthropic and OpenAI to train some of their models on their Private Cloud Compute servers.

The Samsung model
This mirrors Samsung’s approach to integrating Large Language Models in its Galaxy phones, where they have some in-house, lower level AI doing the legwork and passing the rest off to Google’s Gemini, writes Engadget.

According to Bloomberg, Apple has recently focused on Anthropic as the most promising LLM, being more compatible with Apple servers and offering the best experience.

Continue reading “Apple might be dropping own AI, integrating Anthropic or OpenAI instead”

Author Tor FosheimPosted on 1. July 20251. July 2025Tags anthropic, apple, openai, siri

A facelift, and some actually useful AI features from Apple at WWDC

All Apple software is getting a facelift - and some useful features.
Some cosmetics for iOS 26, and some standout, actually useful features, too. (Picture: Apple)
Yes, Apple held its developer conference and traditional keynote to announce new software yesterday. It’s hard to miss.

It debuted a new user interface across its systems, and launched a whole suite of «Apple Intelligence» features.

Continue reading “A facelift, and some actually useful AI features from Apple at WWDC”

Author Tor FosheimPosted on 10. June 202510. June 2025Tags AI, apple, iphone

Jony Ive joins OpenAI on breakthrough hardware project

Jony Ive and Sam Altman are teaming up for a great hardware challenge.
The Apple design guru is teaming up with OpenAI to solve a great challenge. (Picture: OpenAI)
He has been working with the company for eighteen months on the frontier of modern hardware design; the standalone AI product.

Citing significant progress already done, Sam Altman says «I think it is the coolest piece of technology that the world will have ever seen,» according to The Washington Post.

Continue reading “Jony Ive joins OpenAI on breakthrough hardware project”

Author Tor FosheimPosted on 22. May 202522. May 2025Tags AI, apple, hardware, openai

Apple reportedly has ChatGPT-level AI for Siri in the works

Apple might improve with its own LLM chatbot, says reports.
Apple is still playing catch-up in the LLM market, but that may change soon, according to recent reports. (Picture: Apple)
In an article mainly about how Apple got AI and LLMs so wrong, Bloomberg’s Mark Gurman, a noted Apple-watcher, also notes a few things it’s getting right.

One of those is the significant progress it is having during testing of an AI chatbot version of Apple’s personal Siri assistant, developed by a team in Zurich.

MacRumors reports that Apple is testing a completely new architecture — not the current patchwork Siri that punts to ChatGPT — but a standalone LLM designed to eventually replace Siri outright.

Continue reading “Apple reportedly has ChatGPT-level AI for Siri in the works”

Author Tor FosheimPosted on 20. May 202520. May 2025Tags AI, apple, chatgpt, siri

Apple says considering AI search in Safari, but «not good enough yet»

Apple is considering revamping search in Safari to become more AI-focused.
Apple is considering revamping search in Safari to become more AI-focused. (Picture: Kārlis Dambrāns, CC BY 2.0)
In the Google antitrust remedies trial, Apple’s senior vice president of services, Eddy Cue, said they are «actively looking at» using AI search tools in Safari, writes Gizmodo.

Continue reading “Apple says considering AI search in Safari, but «not good enough yet»”

Author Tor FosheimPosted on 8. May 20259. May 2025Tags AI, anthropic, apple, chatgpt, iphone, openai, search

Clarifying Apple’s tariff exposure

Apple still faces hefty tariffs on its products, despite being exempted from the worst.
Apple still faces hefty tariffs on its products, despite being exempted from the worst. (Picture: Apple)
When Apple’s Tim Cook said tariffs would cost $900 million this quarter, it brought on some confusion. Weren’t Apple devices exempted, after all?

With the 145% tariffs imposed on goods imported from China, Apple was facing steep cost increases and would likely have had to drastically increase prices on its product offerings.

Continue reading “Clarifying Apple’s tariff exposure”

Author Tor FosheimPosted on 3. May 202526. May 2025Tags apple, iphone1 Comment on Clarifying Apple’s tariff exposure

iPhone prices set to skyrocket with new tariffs

Apple’s iPhone 16 Pro Max will cost $2,300 if we factor in the tariffs. (Picture: Apple)
Apple’s iPhone 16 Pro Max will cost $2,300 if we factor in the recent tariffs. (Picture: Apple)
Update: After significant uproar in the markets, Trump has said he would excempt tariffs for phones, computers and chip imports from China, CNBC reports, but Apple is still paying many other tariffs.

A brand new iPhone 16 Pro Max could set you back $2,300, Rosenblatt Securities analysts say to Reuters, who are factoring in a 43% price hike to offset the new tariffs on the countries that produce them.

The cheapest iPhone, the 16e, would go from $599 to just over $850, if Apple doesn’t decide to eat up the tariffs themselves, according to MacRumors.

Continue reading “iPhone prices set to skyrocket with new tariffs”

Author Tor FosheimPosted on 5. April 20253. May 2025Tags apple, iphone

Iphone 15 Pro kan bli en spillkonsoll i toppskiktet

iPhone 15 Pro kan enklere kobles til TVen, og kan fungere som en meget habil spillkonsoll. (Bilde: Apple.)
Iphone 15 hade vært en superdatamskin hvis den kom på 90-tallet, og har vært 5 000 ganger raskere enn en Cray-maskin fra 80-tallet siden iPhone 12.

Pro-versjonen kan dessuten gjøre en mer enn hederlig innsats som spillkonsoll, takket være 20 prosent bedre grafikkytelse, støtte for strålesporing, spillkontrollere med bluetooth og den nye USB-C-tilkoblingen.

Sistnevnte gjør det mulig å koble til en PC- eller TV-skjerm for å speile iPhonen, opp til 4K i 60Hz.

Continue reading “Iphone 15 Pro kan bli en spillkonsoll i toppskiktet”

Author Tor FosheimPosted on 16. September 202318. September 2023Tags apple, iphone

Den lysende MacBook-logoen kan være på vei tilbake

Baklyset kan være på vei tilbake til bærbare Macer.
Det ikoniske baklyset kan gjøre en retur til Apples MacBooker, i følge nytt patent (Bilde: Azamat Bohed, (CC BY 2.0))
En ny patentsøknad fra Apple kan tyde på at selskapet i hvert fall vurderer å slå på lyset igjen i logoen på baksiden av MacBooken.

Tydelig signal om at det var en Mac
Før i tiden kunne man se disse lysende bærbare maskinene over alt, fra kafeer til kaffesjapper til biblioteker og forelsesningssaler.
Continue reading “Den lysende MacBook-logoen kan være på vei tilbake”

Author Tor FosheimPosted on 1. November 20221. November 2022Tags apple

Noen tanker om iPhone SE 2022

Noen tanker om iPhone SE 2022

iPhone SE 2022 har prosessoren til en iPhone 13 Pro/iPhone 14 til under halve prisen, og er perfekt for deg som oppgraderer fra en eldre telefon, elller ønsker noe mer håndterbart etter å ha brukt megamobilene til Apple en stund.

Samtidig er det en telefon som er bygget for å vare; en egenskap mange ikke tenker på mens de jakter de siste toppmodellene.

Denne mobilen er minst like kjapp, eller kjappere enn en vanlig iPhone 14, har lynrask fingeravtrykkleser, tar ålreite bilder, og går runder rundt det meste på Android, om enn med en “gammeldags” design.
Continue reading “Noen tanker om iPhone SE 2022”

Author Tor FosheimPosted on 14. October 202216. October 2022Tags apple, iphone, test

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