Ads from Expedia, Qualcomm, Best Buy, and Enterprise Mobility have started appearing in relation to ChatGPT queries, Adweek reports.
The «early tests» have been ongoing since February 9th, and OpenAI is asking advertisers to pay a $200,000 minimum to join in.
— We believe ads play an important role in continuing to support broad access to AI, Asad Awan, ads and monetization lead at OpenAI, tells Adweek in a statement.
— By working closely with partners in this pilot, we’re able to thoughtfully test new ad experiences, he continues.
The advertising intelligence platform Adthena ran a test on over 500 prompts in ChatGPT and found ad placements on only 0.8% of responses, according to Adweek.
Adthena also found ads were clearly labeled, sometimes triggering on the first prompt, that OpenAI is surpisingly focused on privacy and user control, and that the text format seemed familiar and trusted.
Read more: Adweek, and Adthena on LinkedIn.