Meta AIs new Llama 4 app has access to Facebook, Instagram

Meta’s Llama 4 might just be the largest AI deployment in the world, having rolled out across Facebook, Instagram and WhatsApp. Now it’s getting its own standalone app.

Meta’s blog post touts the potential of linking it with your other Meta accounts so it can get to know you better, and says the app will remember things about you that you explicitly ask it to retain — or information you already shared on Facebook, for example.

This is slightly off what ChatGPT offers outside the EU, where the app will add all previous chats to its «memory.» The memory feature in Meta AI is also not available in the EU, limiting this service to the USA and Canada for now.

Gets to know you from socials
This kind of personalization and linkup with other Meta accounts would however be a distinct competitive advantage, considering how much information people have shared on Meta services, and the new app will get to know you almost instantly.

The Meta AI app will also have a distinct «Discover feed,» where you can link up with your friends’ AI usage and see «the best shared prompts» from them, with the ability to mix and match them as you choose.

Voice mode to follow you around
There is also a native voice mode that functions outside the app, so you can converse with the AI while doing other stuff on your phone. It won’t listen pervasively, though, and should clearly indicate when the microphone is turned on.

The app is available on Android and iOS if you want to give it a try. It seems not available as a stand-alone app on macOS or on Windows.

Just remember; Meta’s key selling point is the information it already collects on you, and the data you feed to the AI will surely also find a way to be monetized and possibly used in targeted advertising.

Read more: Metas announcement, The Verge (may be paywalled), MacRumors and Mashable.