Google to leverage it’s greatest AI advantage — your data

Buried inside the complex blog posts from the Google I/O keynote yesterday, lies an interesting little nugget titled «The power of personalization.»

In it, Google explains how it can make Gemini and search better by tailoring responses to the vast data Google keeps on you from prior searches, docs in Google Drive — and even your past emails in Gmail.

All of this data is under Google’s control and is infinitely searchable by an AI, which won’t have to spend much time to get to know you «better.»

Just for email, so far
The blog post starts innocuously by describing how Gemini can reply smartly to your emails by reading through your past emails and tailoring a response to a friend about a road trip.

Gmail with Gemini could also pull itineraries saved on Google Drive, fetch your most used greeting to that person and customize the entire mail.

It then goes on to say «imagine how helpful personal context will be across Search, Gemini and more.»

Unmatched by anyone but Meta
The Verge, which first spotted the blog, notes that this kind of personalization is unmatched by ChatGPT or Anthopic’s Claude — but there’s another player in this field, and that’s Meta.

Meta’s Llama 4 is arguably the largest AI deployment in the world, having been rolled out across Facebook, Instagram and WhatsApp. And you can link it to your Facebook account, so that model, too, can get to know you.

The «Gemini with personalization» feature is, however, and thankfully, optional, and you have to actively choose to turn it on.

Read more: Google’s blog post, The Verge found it for us.