According to Reddit user AlyoshaV and later confirmed by Bloomberg, DeepSeek sent a notification to its users on Thursday notifying them of their intention to «raise the overall pricing for DeepSeek API services in the near future.»
They are not saying how much they intend to raise prices from the current $0.14/$0.28 for a million tokens in/out, but they do say the increase will be «significant.»
Many were wondering if DeepSeek could keep up this pricing structure amid rising popularity in an increasingly cost-conscious market, due to their lack of significant compute power.
DeepSeek hasn’t publicly announced just how much compute they currently have online, believed to be a mixture of Huawei and Nvidia H800 chips, but they are currently investing in a new 1-gigawatt data center in Ulanqab in Inner Mongolia at an approximate cost of $50 billion on the free market.
Even a small price increase would still put V4 Flash on the cheaper end of the market, with the nearest competitor being GPT-5.6 Luna at double the current price.
Read more: r/Singularity, Bloomberg, China Daily, and Mashable.