85% of these users in the USA are eligible to receive ads, but far fewer ads are shown in the trial that started in February.
The minimum asking price to get on the test program is said to be $200,000 and the projected revenue once the trial goes live to more users is about a billion dollars a year.
80% of the advertisers on the platform are small and medium-sized businesses, Reuters notes, and OpenAI is set to debut a self-serve advertising platform already in April.