Tag: muse

Meta kills the Instagram tagging feature on Muse Image after criticism

Letting anyone tag Instagram profiles for AI images had some obvious implications. (Picture: Meta)
The feature letting users take content from any public Instagram feed in AI mashups through newly released Muse Image promptly received backlash from concerned users, pressure groups and actors’ unions.

The idea was that you should be able to tag friends, but celebrities instantly started thinking about protecting their livelihoods and likeness — crucial to their success.

Even the National Center on Sexual Exploitation got on with the criticism, saying it was an obvious tool for sextortion and scammers, spotted by The Verge.

The actors union SAG-AFTRA quickly posted a guide to opting out, pointing to toggles deeply buried in the Instagram settings, while the Creative Artists Agency urged Meta to take a more «reasonable» approach and at least make the feature opt-in, instead of free-for-all.

After a tumultuous week online, Meta finally ceded to its critics, putting out this statement:

— Our intent was to provide a useful creative tool and to give people control over whether their public content could be referenced in this way. We’ve heard the feedback that this feature missed the mark, so it’s no longer available.

Read more: Updated Muse Image blog post, Deadline, Variety and The Verge.

Meta launches Muse Image generator, teases video model

A sample from Muse Image, Alexandr Wang as a plushie. (Picture: Meta)
Muse Image catapulted directly to the second place on Arena.ai’s leaderboard in the categories for Text-to-Image and Image Edit, ahead of Nano Banana 2 and just behind GPT-Image-2.

It’s the first image generator from the Superintelligence Lab and pairs with Muse Spark to reason, search the web, and plan before it generates an image.

Meta also says it knows you from your Facebook and Instagram feeds, giving it a layer of contextual awareness, and it lets you tag any Instagram account for inclusion in your images.

The latter is automatically enabled, meaning anyone on Meta.ai can tag your Instagram content in AI generations, unless you explicitly opt out.

Continue reading “Meta launches Muse Image generator, teases video model”

Meta introduces Muse Spark, its new bid at frontier-level performance

Muse Spark promises to understand your world and what you care about, likely meaning it’s tightly integrated with your social media. (Picture: Meta)
The new model is available on meta.ai as of today, and will be coming to Meta’s roster of 3.5 billion social media users «in the coming weeks.»

Muse Spark is the first effort of the super expensive Superintelligence Labs, and is the first model released since the Llama models that have been powering Meta since May 2025.

It uses a multi-agent workflow — and Meta says it «understands the world around you,» and can help «with the things that matter most,» meaning it likely has access to your personal social media data, although Meta doesn’t explicitly say so.

The model scores pretty well at benchmarks. Even if it doesn’t quite push the frontier, it manages to beat GPT 5.4 in some cases.

Meta bills Spark as «step one,» with bigger models building on it already in development. «There are certainly rough edges we will polish over time in model behavior,» Meta’s Superintelligence chief Alexandr Wang says.

Read more: Meta’s announcement, Wang on x.com, Zuckerberg on Threads, writeups on Reuters, TechCrunch and The Verge.