The new feature will produce «improved product results» and show product cards with images and prices, pulling product reviews from sites like professional publishers and forums like reddit, and often presenting reviews with star ratings, writes The Verge.
Shopping
We’re experimenting with making shopping simpler and faster to find, compare, and buy products in ChatGPT.
✅ Improved product results
✅ Visual product details, pricing, and reviews
✅ Direct links to buyProduct results are chosen independently and are not ads.… pic.twitter.com/PkZwsTxJUj
— OpenAI (@OpenAI) April 28, 2025
Integrates your preferences
Once you search for something like a coffee machine, you get three top picks with product cards and some text describing the product, says The Verge, which was privy to a product demo by OpenAIs head of search, Adam Fry.
These results aren’t sponsored just yet, like they are at Google and other sites that receive a kickback for purchases, or have received payments for the placement.
The idea seems also to be to integrate your history, or ChatGPT memory, in these searches, giving you the black jeans from a certain company you said you liked in a previous chat.
Mashable also gave the new feature a whirl, and found, like The Verge, that it often linked to «questionable, little-known retailers.»
Not monetized, but «experimenting»
Last week, OpenAI said they aim for $125 billion in sales per year in 2029, and mentioned just this kind of service as a possible source of income.
They would experiment using affiliate links from partners, they said, which is a kind of a kickback the company would get from shoppers buying things from their platform.
This is an early version of the feature, though, and while TechCrunch says they wont’ be getting kickbacks just yet, they expect to «experiment with a whole bunch of different ways,» according to Wired.
Read more: The Verge gives it a spin, so does Mashable, and Wired, too.
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