Yes, there’s an AI ad out there — but the tech can do so much more

Google's Veo3 is used for a lot of "AI slop," but look carefully and you can find some real gems
A still from a Veo 3 video shared on r/VEO3. Yes, it’s supposed to look like that.
While big brands cautiously test the waters on national TV, Reddit’s r/VEO3 and X’s #Veo3 shows us what AI video is really capable of — and it’s not just ‘slop.’

It’s the weekend film festival you didn’t know you needed, running 24/7 in your browser.

Internet awash in short AI videos
Ever since Google launched Veo3 at I/O 2025, the internet has been awash in hundreds of thousands — maybe even millions — of photorealistic video clips made with the tool, of varying quality.

First came the AI enthusiasts and early adopters. Then came animators and filmmakers. What started as seven-second clips grew into stitched-together narratives, striking compilations, and full-blown art projects — many of them breathtaking.

Then came the advertisers
Fully embracing the Veo3 workflow, one brand recently released what many online are calling AI slop: a gambling ad that aired during the NBA finals, now going viral — largely for being the first of its kind.

But this is low hanging fruit — an ad maker and a brand trying to make their clips go viral for novelty’s sake.

So, is it the future of advertising?
The real story? The cost-cutting future of commercial video production. With Veo3, creators no longer need massive crews, paid actors, or lengthy shoots — just a good eye, clever prompting, and a couple days of work.

As the ad creator put it, «Brands still pay for taste. The future is small teams making weekly content with 90% of the impact — at 10% of the cost.» He is now looking to fulfill that vision.

But the real art? The clever Veo3 videos, creative experiments, and high-quality animations? You’ll find them every day on Twitter, YouTube — or better yet, just start browsing r/VEO3 or look to #Veo3 on X.

See also: Teknotum: Netflix CEO says AI can make movies better, not just cheaper.