Now that data is being combined with AI Mode, giving you granular detail in natural language conversations to find just the right product.
People have been wondering about how to crack monetizable shopping features for a long time, and Google has been teasing ads in AI products for a while. This might be a first step.
A better way to shop?
The new feature will give you «rich visuals and the details you need,» and you can dig into the results or bring up products side by side for comparison.
It also provides you with reviews from trusted sources and shows the current prices from retailers.
If that wasn’t enough, Google’s AI will even call local shops for you to check for things like availability and price.
Complete with pricing agents
If an online merchant is compatible with Google Pay, you should even be offered the option to get an agent to complete your purchase for you — after verifying with you first.
Then there is a price watch function. You can set an agent to watch the prices of an item, and have it pounce on the order once it reaches a threshold you set.
The shopping feature is only available in the USA for now, but might surface in more markets later on.
OpenAI launched a shopping service back in April this year.
Read more: Google’s launch page, writeup on The Verge.