OpenAI axes Sora video app and API, and it won’t live on in ChatGPT

The expensive «side quest» of Sora video generation is officially at an end. (Picture: Shutterstock)
Contrary to earlier rumors, the app won’t be integrated into ChatGPT, writes The Wall Street Journal and Reuters, citing an internal email by CEO Sam Altman.

The video generation app had amassed 920 million users since December 2025 and was for a while the number one app on the App Store, before declining to #165 recently.

Closing the free app, estimated to cost $15 million per day, opens up resources for OpenAI’s recent focus on coding and business, as it was labelled a «side quest» internally.

With Sora discontinued, OpenAI is also leaving behind a $1 billion deal with Disney — which had licensed some of its characters for use on the platform. Disney says they are open to new investments, and «respects» OpenAI’s decision.

Read more: The Wall Street Journal, Reuters and Tibor Blaho.

Developer finds ad references in latest ChatGPT beta

ChatGPT with ads? They could actually pay for more features while offering a revenue stream for OpenAI.
These little lines of code could be a harbinger of ads on the ChatGPT app. (Picture: Tibor Blaho)
This seems unconfirmed by anyone else, but strongly suggests that OpenAI is working on an ads product for their chatbot.

Tibor Blaho discovered the changes in the beta app for Android while doing routine versioning work for his job at AIPRM.com, which integrates tightly with ChatGPT.

He also likes to «share what is coming next with people who care about ChatGPT and Claude news.»

The new code indicates an ads «bazaar,» and a «SearchAd» with a «SearchAdsCarousel.»

Presumably, ads would begin rolling out on the free version of ChatGPT, where it could pay for offering more features. Or there could be affiliate marketing in the shopping links they just announced.

Google is already rolling out ads on their AI products, and Copilot and Perplexity have started using ads on shopping and follow-up-questions, notes Blaho.

Read more: Tibor Blaho’s x.com post, Bleeping Computer, discussion on r/Singularity.

PSA: ChatGPT Agent is coming to Europe, after all

After saying at the model launch that they were still working on European access, less than a week later, OpenAI sends this tweet:

That clearly says the agent is coming to Pro Users in the «European Economic Area and Switzerland.»

It also says Plus users — globally — should have access over the next few days.

So if you happen to be in Europe, are a Pro or Plus subscriber, you should get access to the model shortly.

UPDATE 25/7/25: OpenAI reports that the rollout is complete. You can find it in the feature bar at the bottom of the app window by clicking on the “Agent” icon.

OpenAI går tom for treningsdata: — Snart er alt syntetisk

Snart blir robotene trent opp av andre roboter, men kan de unngå modellkollaps? (Bilde: Radio Saigón, (CC BY 2.0.)
Nå som generative AI-er har skrapt opp hele nettet, er de i ferd med å gå tom for treningsdata, og mye av det nye er generert av kunstige intelligens selv.

Dette har en del åpenbare farer, ettersom AI-er har en tendens til lemfeldig omgang med fakta og ofte «hallisunerer» — men det finnes en del spesialiserte firmaer der ute som tilbyr “syntetisk” AI-til-AI-trening.

Det er derimot få tegn til at OpenAI bruker syntetisk data i trengingen av for eksempel ChatGPT 5 enda, utenom en og annen jobbannonse.

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