— It makes no sense for game stores, where AI will be involved in nearly all future production.
He went on to say that the only place where labeling makes sense is for art exhibits and content licensing marketplaces «where buyers need to understand the rights situation.»
Stores like Steam and Itch.io have been allowing games made with AI since January 2024, Games Industry Biz writes, but they require developers to disclose its use.
They further write that, as of July 2025, about seven percent of games on the Steam store use AI in some way, compared to just one percent in the previous year.
Read more: context at Eurogamer.net, PC Gamer and Games Industry Biz.
