Tariffs could cost Meta $7 billion in advertising loss

Analysts at MoffettNathanson have published a new research report that notes Metas total China revenue was $18.35 billion last year — or 11% of its total sales, according to CNBC.

Should the China tariffs stay in place, they are likely to influence the ad buying of fast fashion brands like Shein and Temu, which are some of the biggest advertisers on Facebook and Instagram.

— While Meta does not provide a country-level breakdown of revenue within Europe, we logically can presume that China is Meta’s second-largest revenue source after the United States — a remarkable position for a country where Meta has no users or active platforms, say the analysts in the report, according no CNBC.

If a feared recession should also hit this year, it could wipe $23 billion in revenue off balance sheet for Facebook — a 25% decrease.

Advertising is usually the first thing businesses cut in a downturn, hitting consumer facing businesses hard, and especially news and the media.

Read more at CNBC