Meta is building a custom, photorealistic AI avatar of Mark Zuckerberg

Zuckerberg will be able to handle a lot of outreach by turning himself into an AI avatar. (Picture: Shutterstock)
The idea is that the new tool can attend meetings, manage interactions, and provide feedback to employees when Zuckerberg is unavailable, according to The Financial Times (paywalled).

The avatar is training on his image and voice, mannerisms, tone, and public statements, writes The Verge.

Meta has been building photorealistic, 3D animated AI characters «for some time,» Engadget reports, but now seems focused on finishing the Zuckerberg character first. Then the technology might appear as a tool for creators on Meta platforms.

Zuckerberg himself has taken a keen interest in creating the avatar, the FT says. The thought behind the avatar is that «employees might feel more connected to the founder through interactions with it.»

Read more: The Financial Times (paywalled), The Verge, and Engadget