The idea was that you should be able to tag friends, but celebrities instantly started thinking about protecting their livelihoods and likeness — crucial to their success.
Even the National Center on Sexual Exploitation got on with the criticism, saying it was an obvious tool for sextortion and scammers, spotted by The Verge.
The actors union SAG-AFTRA quickly posted a guide to opting out, pointing to toggles deeply buried in the Instagram settings, while the Creative Artists Agency urged Meta to take a more «reasonable» approach and at least make the feature opt-in, instead of free-for-all.
After a tumultuous week online, Meta finally ceded to its critics, putting out
— Our intent was to provide a useful creative tool and to give people control over whether their public content could be referenced in this way. We’ve heard the feedback that this feature missed the mark, so it’s no longer available.
Read more: Updated Muse Image blog post, Deadline, Variety and The Verge.