It’s the first image generator from the Superintelligence Lab and pairs with Muse Spark to reason, search the web, and plan before it generates an image.
Meta also says it knows you from your Facebook and Instagram feeds, giving it a layer of contextual awareness, and it lets you tag any Instagram account for inclusion in your images.
The latter is automatically enabled, meaning anyone on Meta.ai can tag your Instagram content in AI generations, unless you explicitly opt out.
Self-refining, coherent generation
Apart from that, Superintelligence chief Alexandr Wang says it is capable of self-refinement, as in improving the output through chain-of-thought, supports using many different sources in the same, coherent image, and it iterates over many generations without losing coherence.
Muse Image is rolling out now to eligible countries (presumably the USA, but Meta doesn’t say), with more countries to come. It is available on Meta.ai, Instagram and WhatsApp, complete with presets users can peruse for quick generations. It should be rolling out to Facebook and Messenger «soon,» and to advertisers «within the coming weeks.»
It is free for «everyday creation,» and offers subscriptions for those who need more.
4/ previewing muse video too. competitive on prompt adherence, visual fidelity, temporal consistency. coming to meta ai soon. pic.twitter.com/rKWHpOi0An
— Alexandr Wang (@alexandr_wang) July 7, 2026
At the same time, Wang is teasing a video variant of the same model, also «coming soon,» as the next logical step in the chain.
Read more: Meta’s announcement, Wang’s thread, Axios, CNBC, Engadget.