For simple shopping questions and when you already kind of know what you want, normal ChatGPT is excellent at finding it.
But when you are unsure and want more depth, the new ChatGPT shopping assistant clicks in with more granular depth from qthe uestions you may have, and presents you with rich visuals and comparisons.
We’re launching shopping research in ChatGPT, a new way to discover, compare, and choose the right products without endless tabs.
Describe what you need, and ChatGPT builds a personalized buyer’s guide in minutes – with smart clarifying questions, in-depth research, and easy… pic.twitter.com/ncBCIIjizw
— Nick Turley (@nickaturley) November 24, 2025
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It can help you find similar suits for a lower price, compare different face creams in the same price range, find the best offer for specific items — or help you find gifts based on your memory and previous chats.
Specifically trained on reliable sites
The shopping feature is based on a version of ChatGPT-5 mini especially trained for shopping tasks. It reads trusted sites, cites reliable sources and produces «high-quality product research.»
To use it, just ask GPT a shopping question, or tap «Shopping research» from the (+) menu. It should be rolling out to Plus, Pro, Go and Free tiers and have «nearly unlimited» use through the holidays.
Google recently launched its own shopping service.
Read more: OpenAI’s launch page, writeups on The Verge, CNBC.