
Back then, it was hiring a new staffer every day, and developed a Pulitzer Prize winning newsroom.
Fast forward to January 2023 and CEO Jonah Peretti said the company would pivot hard to AI quizzes, and in April the same year, he shut down the newsroom and said that AI would replace most of the static content on the site, Futurism reports.
Three years later, the company’s quizzes didn’t take off and the AI content was underwhelming — leaving the company with a net loss of $57.3 million in 2025.
Continue reading “After pivoting hard to AI content, BuzzFeed faces questions of survival”





